Inside Maui’s Edgiest Gallery: Enchantress & Freeborne

Here at Maui Makai, we love an experience and we love a little edge. If you’re looking for a gallery that ignites your senses and inspires your spirit, Enchantress & Freeborne Gallery at The Shops at Wailea has to be your next stop. Owned and curated by the dynamic duo, Bootzie Alexandra and Jim Freeborne Welch, this isn’t your run-of-the-mill art gallery. It’s a vibrant, edgy haven where art, creativity, and rock-and-roll energy collide.

Photo Courtesy: Matias Ezcurra Photography

Meet the Mavericks Behind the Magic

Bootzie and Freeborne are not just gallery owners—they’re creators and artists who embody the soul of Maui while bringing an international flair to their work.

Freeborne, a musician and an artist, takes “thinking outside the box” to a whole new level. His pieces are bold, innovative, and undeniably cool. Picture car engines transformed into desks or alcohol dispensers—functional art that screams personality. His paintings of famous musicians are electrifying, capturing the essence of rock-and-roll legends with a bold, rebellious spirit.

Bootzie, on the other hand, is pretty much Maui royalty. Her locally made Bootzie Oils perfume line is an absolute dream and a well-known fragrance staple that celebrities have supported for decades. Aside from her intoxicating sultry scents that smell good enough to eat, her jewelry has been worn by rock-and-roll stars and locals alike. Did we mention she’s also a photographer? And that her work is iconic? She’s captured some of the most striking nude photography on the island in some of the most beautiful quintessential Maui settings, blending raw emotion with artistry.

Freeborne painting the hood of a car in the gallery.

Art That Electrifies

Walking into Enchantress & Freeborne Gallery feels like stepping into another dimension. Every corner bursts with color, energy, and intrigue. From Freeborne’s jaw-dropping creations to works from international and local artists they support, the gallery is a celebration of all things unique and captivating.

It’s not just a feast for your eyes, though—it’s an experience for all your senses. Whether it’s the vibrant hues of a painting, the delectable aroma of Bootzie’s perfumes, or the texture and glitter of handcrafted jewelry, this gallery is an immersive journey that’s so much more alive than your standard exhibition room.

Bootzie’s rock and roll jewelry.

Bootzie’s famous perfume.

Giving Back

Bootzie and Freeborne’s passion doesn’t stop with their art. They’re deeply committed to giving back to the community in a multitude of ways beyond just art. Supporting local artists, promoting Maui’s creative spirit, and engaging with international talents, they ensure that art remains a source of connection and inspiration.

Why You Should Go

Enchantress & Freeborne Gallery isn’t just a gallery—it’s a vibe. It’s a space to be inspired, electrified, and moved. Whether you’re an art lover, a curious traveler, or someone seeking a little extra magic in your day, you’ll leave feeling invigorated.

Next time you’re at The Shops at Wailea, don’t just walk by. Pop upstairs and step into the world of Bootzie and Freeborne, where creativity knows no limits and every piece tells a story.